We are The Butterfly Agency — a boutique fashion sales and brand management firm. We spend our time representing fashion and lifestyle brands to build brand identity, and liaising with retailers to distribute, market and sell collections.
The Butterfly Agency believes fashion and lifestyle brands can grow with creative integrity and succeed with a best-in-class sales and distribution strategy.
WHAT WE DO
OUR VISION
In 2011, Deborah Schürmann launched The Butterfly Agency with a vision to build long-term relationships between unique Australian fashion labels and retailers. The business has a strong ethos of representing brands with quality production, creative innovation, and commercial viability. The agency collaborates with retailers who share their vision of exceptional customer service, a diversified brand mix and savvy business strategy. “The key to our success is building a strong rapport with retailers and brands in the industry,” says Schürmann.
OUR SERVICES
The Butterfly Agency has a well-connected team of brand managers offering a full suite of services for both fashion labels and retailers. For fashion and lifestyle labels, The Butterfly Agency drives business growth by collaborating on product development, contract negotiation, industry representation and brand identity. For Australian-based retailers, the team provides showroom presentations, cross-platform sales support, marketing assistance and stakeholder management.
